Audio branding for a premium pet furniture brand MiaCara.
To modernize its brand expression, MiaCara embraced audiobranding to communicate warmth, minimalism, and an unwavering commitment to quality. This sonic strategy mirrors MiaCara's use of the finest materials and creates an immersive atmosphere that resonates emotionally with its audience, elevating the brand's presence in a subtle yet powerful way.
Brand Codes: Materials - Wood
To convey their dedication to using only the finest materials, we created a series of premium soundscapes that reflect the materials they incorporate.
Brand Codes:
Materials - Aluminium
Brand Codes:
Materials - Fabric
Brand Codes: Leitmotif
Leitmotif was inspired by MiaCara’s melodic name. Each not in the leitmotif is accompanied with a harmonic note symbolising the harmonious living between our pets and us.
Client: MiaCara
Work: Audio Branding, Sound Design, Mix & Master
Sound Logo
All the designed brand codes are formed into a warm and dynamic sound logo, perfectly resembling the essence and values of MiaCara.